Bright Colors, Playful Characters, Bring Smiles While Easing Children’s Anxieties
in unfamiliar healthcare situations.
Detroit area companies come together to create themed environments at
University of Michigan Health CS Mott Children's Hospital in Ann Arbor, Michigan for pediatric patients.
Healthmark Industries, Avanti Press, and Fathead have together created themed areas featuring whimsical, universally relatable Avanti animal characters in designated locations at University of Michigan Health C.S. Mott Children’s Hospital. in Ann Arbor, MI where children might be more apprehensive for care such as the Emergency Room waiting area, the children's floor, and the pediatric inpatient floor.
In addition, PPE themed scrub caps with these happy Avanti animal characters are being provided to doctors and nurses in the children's operating room areas to help create a fun distraction for children in preparation for surgery.
Children will also be able to select animal character themed stickers which they can use as a badge of courage on patient gowns, IV bags, PICC line sleeves, casts, and other areas. All images are being provided by Avanti Press, the Detroit-based publisher whose humorous characters are featured on greeting cards and numerous consumer goods sold nationwide and around the world. Avanti's bright, bold, photographic characters are featured in select areas of the hospital to help alleviate stress for children undergoing treatment.
Healthmark Industries envisioned this as a way to provide children with a fun, calming distraction within a hospital, doctor's office or dentist's office and would allow them to create a bond with a physician or nurse and focus on something other than their illness. Visit www.hmark.com for more information.
Full press release below with pictures for publication by University of Michigan Health CS Mott Children's Hospital in Ann Arbor, Michigan
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